EthicMark® Winners: “All That We Share” and “Refugee Nation”
Best Advertising Campaigns For 2017
Advertising campaigns promoting unity honored by sustainable investors at The SRI Conference.
(San Diego, CA) November 2, 2017 — Advertising campaigns from TV2 from Denmark and Amnesty International were announced today as the 2017 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.”
Rinaldo Brutoco, Founding President of the World Business Academy, and Rosalinda Sanquiche, Managing Director at EthicMark®, announced the winners at the 28th annual SRI Conference in San Diego, California. The awards presentation was made in front of nearly 800 investors and investment professionals.
Founded in 2004 by sustainability pioneer and futurist, Hazel Henderson, the EthicMark® Awards recognize advertising and marketing campaigns that demonstrate the power to inspire, focus on the human potential and further both public and private interests. Winning campaigns reflect high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from greenwashing or instilling fear.
Danish television network TV2 was the For-Profit winner. It’s "All That We Share” advertising campaign shows how it is possible to break down barriers by breaking down stereotypes. Its message is that underneath the surface, we share more in common than we perceive.
The winner in the Non-Profit category, “Refugee Nation,” is part of a global campaign from Amnesty International. The advertisement inspires unity by bringing together refugees from around the world to participate in international games, and demonstrating that anyone can unite toward a common goal.
EthicMark® award-winning companies are recognized for the creativity of their message, the value of the product or service and the quality of their culture.
"Truth and trust are vital to all markets and societies. Advertising drives media content — often misinforming and misleading public opinion and choices,” said Hazel Henderson. “The EthicMark® Awards call markets to higher standards."
The annual EthicMark® Awards are sponsored by Ethical Markets Media, Certified B Corporation, and co-sponsored by the World Business Academy; ESPM, Brazil’s premier college for communication and marketing; GlobeScan; TBLI; Sustainable Brands; Tomorrow’s Company and Where Good Grows.
ABOUT THE SRI CONFERENCE
The 28th annual SRI Conference is November 1–3, 2017, at the Hotel del Coronado in San Diego, CA. Produced by The SRI Conference and Community, LLC in collaboration with many organizations working to direct investment capital toward the creation of a truly sustainable future, The SRI Conference is the premier annual forum for investment professionals and investors engaged in sustainable, responsible, impact (SRI) investing. Conference participants include investment professionals, institutional investors, and related organizations. The program features educational sessions and opportunities to network with hundreds of like-minded individuals, organizations, and leaders in the field of sustainable, responsible, impact investing.
ABOUT ETHICAL MARKETS MEDIA
Ethical Markets Media (USA and Brazil) is a multinational Certified B Corporation, working to reform markets and metrics while helping accelerate and track the transition to the green economy worldwide with the Green Transition Scoreboard®, Transforming Finance TV Series, Principles of Ethical Biomimicry Finance® and with reports, articles, newsletters, and analysis by Hazel Henderson, editor-in-chief, on EthicalMarkets.com.