ETHICMARK® AWARDS WINNERS: MILITARY DRONES, IRON DEFICIENCY ARE FOCUSES OF BEST SOCIALLY RESPONSIBLE ADS OF 2015
Advertising campaigns raising awareness about the desensitizing effects of drone warfare and the public health threat of iron deficiency in Cambodia were honored by sustainable investors at The SRI Conference.
COLORADO SPRINGS, CO. (November 4, 2015) — Lucky Iron Fish, a Certified B Corp company, and a joint campaign from Inside Out and the Foundation for Fundamental Rights, are the 2015 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.”
Ethical Markets Media and the World Business Academy announced the winners at the opening dinner of The 26th annual SRI Conference on Sustainable, Responsible, Impact Investing at The Broadmoor in Colorado Springs, Colorado. Claudine Schneider, former U.S. Congresswoman and EthicMark Awards Executive Committee member, introduced each of the awards and videos to the gathering of investors and investment professionals, demonstrating the positive impact of marketing their sustainability mission.
The Not a Bug Splat campaign, a collaboration with Inside Out and the Foundation for Fundamental Rights, challenges the desensitized manner in which drone operators accept casualties of war. The stark image of a local child, deployed in Pakistan and visible from hundreds of feet, has also captured the attention of social media worldwide. The ad may be viewed here: https://goo.gl/KAMt0t.
Lucky Iron Fish, a Certified B Corporation, has creatively introduced a means to address the chronic low levels of iron found in diets throughout Cambodia. The trial-and-error and clever marketing tools used by Lucky Iron Fish make it a model for other social enterprises. The ad may be viewed here: https://goo.gl/RiJrk2.
Gavin Armstrong, president & CEO of Lucky Iron Fish said: “On behalf of Lucky Iron Fish I’m delighted and honored to receive the EthicMark Award. Our team is passionately committed to eradicating iron deficiency, and we are realizing this vision in a socially responsible way. We couldn’t be more thrilled to be recognized alongside such outstanding socially-driven enterprises.”
The EthicMark® Awards, founded in 2004 by futurist Hazel Henderson, seek to transform advertising by demonstrating the power of media campaigns to inspire, focus on human potentials and further both public and private legitimate interests. Unlike other advertising and marketing awards, EthicMark® award-winning companies are recognized for the creativity of their message, the value of the product or service and quality of the company culture. This all-encompassing standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations.
Judges for the awards used the following criteria: portrayal of healthy lifestyles and behavior for consumers; high standards of responsibility and trustworthiness; respect for diversity and human rights, and avoiding sordid, sensationalist, or degrading depictions. Winners model and publicize the value of ethics in well-functioning markets while simultaneously promoting what is profitable for business, society and the planet. The judges for the 2015 awards may be found at: http://worldbusiness.org/the-ethicmark-award/ethicmark-judges-panel/.
The annual EthicMark® Awards are presented in partnership with The SRI Conference. The Awards are co-sponsored by the World Business Academy, Ethical Markets Media (USA and Brazil), ESPM (Brazil’s premier communication and marketing institution over the last 60 years), Sustainable Brands, GlobeScan, Tomorrow’s Company, and TBLI Conference™, in cooperation with media partner, Where Good Grows.
About Ethical Markets Media (USA and Brazil)
Ethical Markets Media (USA and Brazil) is a micro-multinational social enterprise, Certified B Corporation, with the mission of reforming markets and metrics while helping accelerate and track the transition to the green economy worldwide with the Green Transition Scoreboard®, Ethical Biomimicry Finance® Transforming Finance TV Series and research and daily news at www.ethicalmarkets.com.
About the World Business Academy
The World Business Academy is a non-profit business think tank and network of business and thought leaders founded in 1986. Led by its Founding President, Rinaldo Brutoco, the Academy’s work and extensive publications address the challenge of innovation and values-driven leadership, renewable energy and climate change, sustainable business strategies, and global reconstruction.
ABOUT THE SRI CONFERENCE
Now in its 26th year, The SRI Conference (http://www.SRIconference.com/) will take place November 3–5, 2015 at The Broadmoor Hotel in Colorado Springs, Colorado. Leaders in the philanthropy and foundation worlds are invited to participate in the largest, longest-running annual meeting of responsible investors and investment professionals. Registration is available at https://www.eventsforce.net/fafn/frontend/reg/thome.csp?pageID=971&eventID=5&eventID=5 or by contacting Krystala Kalil at 888-774-2663 or Krystala@SRIconference.com.
Conference participation is open to investment professionals, institutional investors, and related organizations and individuals who are working to direct the flow of investment capital in more positive, healthy, transformative ways—toward the creation of a truly sustainable future. The conference experience features an outstanding series of educational sessions and a focused opportunity to network with hundreds of like-minded individuals, organizations, and industry leaders.
ABOUT FIRST AFFIRMATIVE FINANCIAL NETWORK
First Affirmative Financial Network, LLC (http://www.firstaffirmative.com) is an independent Registered Investment Advisor (SEC File #801-56587) offering investment consulting and asset management services through a nationwide network of investment professionals who specialize in serving socially conscious investors. First Affirmative produces The SRI Conference (http://www.SRIconference.com).